College Sports | WCTV Eyewitness News: Tallahassee, Thomasville, Valdosta

TCC Athletics Celebrates Anniversary Season with New Logo

By: TCC Sports Communications
By: TCC Sports Communications

Tallahassee, FL - The 2010-11 season will mark 20 years of athletics since Tallahassee Community College reestablished its program in 1990. To commemorate the milestone, TCC Athletics has unveiled a new logo.

Created by Beam Team Design, the new logo maintains TCC’s bold, existing school colors of royal blue and gold, as well as the “T” from the program’s well-known interlocking “TCC” acronym mark. The incorporation of a bold, eye-catching bald eagle – with its strong, gripping talons – along with custom “Tallahassee” lettering displays a unique intensity that will build on the tradition and success of TCC Athletics.

“The interlocking ‘TCC’ is very recognizable, and it will continue to play a prominent role in our brand identity,” said TCC athletic director Rob Chaney. “But in trying to expand TCC Athletics’ reach, both regionally and nationally, we wanted a mark that better promotes who we are.

“Thanks to the efforts of Alan (Beam) and his staff, we now have two marks that complement one another quite well.”

Beam Team Design (BTD) is a full-service design company based in the Dallas-Fort Worth metroplex. BTD specializes in logos, branding, uniforms, graphics, merchandise, website layout and multimedia. In addition to TCC Athletics, BTD has recently worked within the junior college ranks with the National Junior College Athletic Association (NJCAA), as well as the Georgia Collegiate Athletic Association (GCAA) and Central (Neb.) Community College.

Originally starting with an emphasis on sports design in 1992, BTD has expanded to serve corporate accounts and non-sports-specific projects, as well. From the Armed Forces Bowl to the Shreveport-Bossier Captains, BTD’s unique, quality, on-time, graphic design services cater to customers' exact wants, needs, and specifications, while supplying creative direction, and successful results. (The Captains’ Primary Mark garnered “Best New Logo” from BallparkDigest.com in 2009.)


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