Orlando, FL (AP) - The annual Florida Classic college football
matchup between Bethune-Cookman University and Florida A&M has
received a new title sponsor.
The presidents from both historically black colleges announced a
five-year deal Wednesday with Blue Cross and Blue Shield of
Florida, which will also keep the game at Orlando's Florida Citrus
Bowl through 2015. The final two years of the five-year pact are
Blue Cross and Blue Shield will also sponsor the popular Battle
of the Bands competition between the schools.
The Florida Classic started in 1978 and has spent the past 17
years in Orlando. In that time it has had an average attendance of
more than 66,000. The game had an estimated $31 million in economic impact for central Florida last year.
(Copyright 2011 by The Associated Press. All Rights Reserved.)