FSU WOMEN’S BASKETBALL TEAM UNVEILS NEW BRANDING, WEB SITE

Tallahassee, FL - It’s a jarring juxtaposition: Beautiful young women in glamorous eveningwear and sneakers. The new Florida State University women’s basketball team Web site (www.seminolehoops.com) uses that kind of arresting imagery to send an important message: Women athletes are powerful and beautiful.

“We feel it is important to set ourselves apart as much as we can. We look around at how things are presented in our business, and so much of it looks the same,” said FSU Women’s Basketball Head Coach Sue Semrau. “We had a vision for something that others were not doing. We wanted to have a product that would stand out to the people we are trying to reach.”

Recruiting the top female basketball players is a tough and highly regulated business. The Seminoles have a strong track record of nabbing some of the top players year in and year out.

"Coach Sue is such an incredible mentor and role model,” said Florida State University President T.K. Wetherell. “She helps them become the best basketball players and the best people they can be."

During the five-year run of NCAA Tournament appearances, Semrau has garnered 114 victories, which is the most ever in that span of time at FSU, and has been recognized three times as ACC Coach of the Year. Semrau’s Seminoles also have won 48 ACC games during that stretch, which is the most in a five-year span for the program.

"x's and o's seem to be the most important part of coaching, but it’s only half of what it takes to be successful as a coach. The other half is being able to lead, and get the most out of the players as a player and a person,” said Roneeka Hodges, former Seminole and current WNBA Minnesota Lynx Guard. “Coach Sue really understands that, which is why she is great and has the Seminoles rising to the top!”

Women athletes can be powerful, beautiful, strong and accomplished. The new Web site, designed by Ron Sachs Communications, features profiles of the coaching staff and players, video clips of recent games, and coaching tips from Coach Semrau.

“We are still women and we are also basketball players. These images give you an idea of what we are like on and off the court,” said Alysha Harvin, FSU Senior Forward.

During the 2008-09 the FSU Women’s Basketball team reached the NCAA Tournament for a school-record fifth-consecutive time and achieved the highest national rankings in program history (No. 11 AP and No. 12 USA Today/ESPN). Additionally, the team was recognized as co-champions of the ACC.

Not only did the team earn the second-most wins in program history with 27 at year’s end, the Seminoles also set a new school record for highest NCAA Tournament seeding at No. 3.

The 2009-10 season kicks off November 13, 2009. The Seminoles will face University of North Florida in Tallahassee, FL.



 
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