Americans Agree with NFL Top Dog: Michael Vick Deserves a Time Out

Flemington, NJ, July 31, 2007 – Results from a new national focus group conducted among 299 Americans indicated that an overwhelming majority (83%) agree with NFL Commissioner Roger Goodell’s decision to ban Atlanta Falcons’ Quarterback Michael Vick from training camp.

The communications research study was conducted by HCD Research during July 30-31, using its mediacurves.com web site, to obtain Americans’ views on comments made by Dr. R.L. White, president of the Atlanta chapter of the NAACP, regarding the charges against Michael Vick for running an illegal dog fighting operation.

While viewing the video comments of Dr. White, participants were asked to indicate their levels of agreement. The responses were recorded in quarter-second intervals and reported in the form of curves. To view agreement curves and detailed results of the study, go to: www.mediacurves.com

Among the findings:

* More than half of responders (67%), reported that Michael Vick “should” be suspended for a portion of the upcoming NFL season, compared to 15% of the responders who reported that he “should not” be suspended and 18%, who indicated that they did not know if he should be suspended for a portion of the season.

* Prior to viewing the video of Dr. White, 69% of the responders reported that Michael Vick “is not” being judged unfairly by the media and the public before he is tried in court, and 18% of the responders reported that he “is” being judged unfairly.

* After viewing the video of Dr. White, 62% of the responders reported that Michael Vick “is not” being judged unfairly by the media and the public before he is tried in court, and 30% of the responders reported that he “is” being judged unfairly.

The Media Curves web site provides the media and general public with a venue to view Americans’ perceptions of popular and controversial media events and advertisements.


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