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Sponsorship Signs To Appear Along St. Marks Trail


By Julie Montanaro
July 5, 2013

Most big name bowl games have sponsors these days and some of Florida's most popular bike trails may soon have them too.

The state of Florida is hoping to find sponsors for seven of its trails, including the St. Marks Trail.

Robin and Russel Frydenborg often meet up after work and go for a ride on the St. Marks Trail. They're not sweating the prospect of private sponsors putting up signs on the state trail.

"If it takes a little bit of sponsorship to enable, you know, the maintenance and upkeep that is necessary to keep the trails going, I'm all for it," Russel Frydenborg said.

"I think the right advertiser with the right sign could be ... will be a good thing. As long as it's not plastered billboards like we see on the interstates," Robin Frydenborg said.

The state spends just over 100-thousand dollars a year to maintain the St. Marks Trail. The Florida Park Service announced this week that it is trying to find sponsors for seven trails across the state in hopes that private companies will help to foot the bill for the upkeep.

"It basically announces their name as a sponsor of that trail. It's not a billboard. There are specific requirements for size and what the sign says and we have to approve the signs," said Doug Alderson with Florida's Office of Greenways and Trails.

The legislature has limited the signs to trail heads and access points and has limited the size to either four square feet or 16 square feet.

Cyclists like Jeremy FLOYD are thankful for the limits, but would prefer the signs were not part of the scenery at all.

"Personally, me as a user? I really don't want to see a bunch of signs going down the trail and overall I'm against but I do realize they need to pay for it," cyclist Jeremy Floyd said.

A mandatory teleconference for potential sponsors is coming up on July 15th.


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