[UPDATE] 2 Georgia Schools to Change Logos as Part of Deal

By: Associated Press; Jill Chandler
By: Associated Press; Jill Chandler

UPDATE 3-22-11 5:50PM BY JILL CHANDLER

Five high schools using the FSU Seminole Logo will soon have to stop. These high schools, one in Florida, three in Georgia, and one in Ohio all received letters from FSU requesting that they phase out the use of the Seminole head and Spear.

These letters and correspondence has caused quite the debate, some calling FSU "a bully."

We sat down with the head of licensing at FSU, who says they are giving the high schools time to make the changes.

Head of Trademark and Licensing Sherri Dye said they are not asking the high schools to change it now. FSU is giving the schools time to change, over a period of years. The individual schools will choose when to change. She said, "The natural lifetime of a product that needs to be replaced, that's the time we would ask them to replace it. If they have a football uniform and it's time to replace all of the uniforms that is when they would make the change."

Legally, FSU has to protect its trademark logo. Talks of FSU suing the high schools over use of the Seminole head have flooded blogs, but Dye says there has been no discussion of litigation. Four out of the five schools have submitted their phase out plans, already.

The five high schools:
1. Creekside, GA
2. Westside, GA
3. Salem, GA
4. Souteast, FL
5. Monroe Central, OH

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Atlanta, GA (AP) - Two Georgia high schools will remove logos that
depict a design similar to the Seminole used by Florida State
University under terms of a settlement with the university.

The Atlanta Journal-Constitution reports that Salem High School
and Memorial Middle School must stop using the Seminole head and
spear design. The Rockdale County schools must remove the logo from
football helmets, among other items.

The Rockdale County Board of Education voted Thursday to accept
the settlement, which allows the schools to keep the Seminole name
as long as it is preceded by Salem High or Memorial Middle.

School board member Darlene Hotchkiss said the eventual cost of
making the required changes could add up to more than $200,000
because it might involve changes to such things as gym floors and
uniforms.

(Copyright 2011 by The Associated Press. All Rights Reserved.)


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