Monticello, FL - On every jersey and every t-shirt on the Jefferson County football field, the word 'uncommon' is etched across to remind the team why they're there.
"Basically got it from Tony Dungy's book that he wrote, 'Uncommon,' said Jeremy Brown, Jefferson County's Head Football Coach. "Society tells kids that it's okay to be late to class, don't do your work, sag your pants, use foul language. We're working with our kids about being different."
Brown has latched onto the theme since last year when the Tigers made it to the State Semifinals and finished with a 10-3 record.
He believes that success was the result of the way they thought.
And the team has clearly bought into it.
"Just keep striving to be excellent," Junior Quarterback LeNorris Footman said. "Do the right thing and listen to the coaches."
"I feel like the team has gotten more mature from that," Senior Running Back Alphonso Footman said.
For more on this story, see the video above.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.