He's the hottest ticket in town. Michael Phelps keeps capturing the bling in Beijing - five gold medals and he's not finished.
It's really great to see him so happy and emotive and really achieving his goals and really taking swimming to the next level.
Those who secured seats saw Phelps blow away his own world record in the butterfly -- and his relay team rip apart another world record. Outside - Phelps fans are desperate to score tickets.
They keep coming down - in about 5 minutes it's gonna be 100 dollars you know.
Chinese Olympic officials say they've 'heard' scalping takes place outside these competitions - and they're implementing strict measures to stop it.
Swimming, swimming, gym, gym. China brags all seats are sold out, but some scalpers with stacks of tickets tout them for up to thirty times face value.
" Where are you going with all those tickets?"
Some were a little camera shy. And police walk right on by.More often than not it's foreign faces doing the dealing. All the foreigners are ticket scalpers, not all Chinese people.
'Peter' from Italy readily admits he's scalping -- and providing a service.
"We help the organizations filling the stadium - otherwise, they would be even more empty than what they look like on TV and it's not good."
But don't expect any empty seats at the most coveted event so far:
when Michael Phelps finishes his quest for eight straight golds this weekend.