Wappingers Falls, NY (June 19, 2012)---Times are changing in the world of golf. Whether it’s Rickie Fowler’s neon shirts or the brazen style of the younger players, it’s clear the game is no longer a country club sport. Sniper Putters, the “coolest” club on the market has established itself as the Rock N’ Roll brand of golf; loud, yet unique and effective.
“Call it Rock and Roll, call it outside the box, we want to turn heads and remove that stigma and let everyone know golf is not only a sport, its’ a Rockin’ good time,” Sniper CEO Dan Roland said, “The most important message we empower at Sniper Putters is our one word motto: We want to make golf “Cool”.
But to be successful in the game, Sniper knows that it needs to have more than just flair. Their putters have a unique hosel that combines traditional with center shaft position that appeals to every golfer. Just the name alone has created a buzz across the golf world. The concept is simple; take the most complex part of the game and throw caution to the wind. Once golfers realize the performance of the putter is better than any other club they have picked up, it’ll be just a matter of time before Sniper becomes globally known for its brash style and goal to preventing three-puts.
“First off, everyone and I mean everyone is drawn to the name and the logo,” Roland said, “Just the name SNIPER creates a buzz and throw in the cross hairs with the green primary color of the logo you have the only putting company that turns heads and creates a double take.”
“We do not use inserts for our putter face and we use stepless shafts to maximize the feedback and feel when you make contact with the ball,” Roland said, “Our cross hairs alignment gives you the lateral and horizontal alignment making sure you are square at address leaving you with one simple task - straight back, straight through. This gives you the confidence to eliminate or reduce your three putts and make more pars and birdies.”
Sniper recently signed its first brand ambassador David Morland who is returning to the Nationwide Tour. He was first introduced to the “Rebel” putter at the PGA Tour Show in January. Since then, he hasn’t been able to put the club down.
“I lost count of how many putts he made in a row without missing,” Roland said of his first meeting with Morland, “He turned to me and asked if he could take it home and this is a guy that has used the same putter for many years on both the PGA and Nationwide tours. To switch putters on the spot; that speaks volumes.”
Sniper CEO Dan Roland, better known as the “Rebel on the Links”, came up with the concept for the company while trying to become the next tour pro himself. He played in a few mini-tours and Monday qualifiers, but never could get over that hump. But he also realized that he wasn’t comfortable with any of the putters he was using. So, using the old napkin drawing theory, he came up with the design for Sniper Putters; a club that is unique, raw and pure; a club that sells itself.
“The theory behind the name SNIPER is as we know it, military or police snipers perched on a roof or in the bushes waiting to make that very important shot that could save a life or end a threat,” Roland said, “They are the elite marksman and they are called on for the most pressure filled situation one person can endure. A Sniper lives by the creed "One shot, one kill". They don’t get a chance to shoot twice so they have to be deadly accurate. On the golf course the mission is to eliminate three-putts. When the spotter has his sniper on target he gives him the order "SEND IT" and he pulls the trigger. When you line up a Sniper putter, you whisper to yourself with confidence, "SEND IT"...and you find your target every time.”
Roland is meeting with major retailers to discuss exclusive agreements to carry Sniper Putters, some of which will have global appeal. The company is also looking to sign an LPGA Tour player as Brand Ambassador before the end of the season and continue the kind of buzz that has helped them become part of the new world of golf.
All Sniper products are available on the company website. For a link to the website, scroll down to the related links section of this page.