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Talkin’ Bout My Generation: Decoding the Differences Among Us

Date(s): 1/16/2014

8:30 AM – 1:00 PM

1030 W. Tennessee Street, Tallahassee, FL 32304
RSVP Deadline: RSVP by January 13, 2014.

It’s the Capital Chapter’s biggest professional development of the year!

Did you know that by 2015, the annual spending of Generation Y (those born between 1978 and 2000) is expected to be $2.45 trillion? In fact, by 2018, they will eclipse boomers in spending power at $3.39 trillion. But they are also deeply in debt and not experiencing the best economy for new careers. Boomers are a powerful generation that are entering their retirement years in droves. Meanwhile, the often neglected Generation X has assumed positions of power in government and in business.

The psychology behind these generations makes it difficult for a one-size-fits-all approach when it comes to communications and marketing. To make matters more difficult, those dynamics are changing more every day. How can PR professionals keep up and ensure that they aren’t alienating important segments of their target audiences?

During our half-day seminar, we’ll feature some of the nation’s foremost experts on generational differences and how they impact our communications efforts. Speakers will cover the latest data and trends; top strategies for dealing with our generationally diverse audiences; and specific tactics that you can implement as soon as you get back to the office. A breakout session will allow for more in-depth discussion in smaller groups and lunch will be provided.

Event Schedule:

8:30 Networking begins
9:00 Speaker: Dr. Jean Twenge
10:00 Short break
10:15 Speaker: Jenny Schmitt
11:15 Breakout sessions
11:45 Lunch is served
12:00 Speaker: Karl Ahlrich
1:00 Event conclusion
Stefanie Stricklin, 850-681-3200, stefanie.stricklin@saltermitchell.com

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