Digital Coupons

By: Ray Hawthorne Email

Posted: Tue 12:36 PM, Jan 22, 2008

With fears of a recession looming, many of us will be clipping coupons on everything from food to household items.

But the "clipping" part might go away in years to come. Some supermarket chains across the country are now trying out digital coupons. Shoppers would load coupons from a computer to their store loyalty card. They would receive the credit at the checkout line when they swipe their card. Manufacturers hope this will attract consumers who do not like hassling with paper coupons. The move would could also reduce a company's mailing expense.

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