News Release: UGA Sports Communications
Two University of Georgia sports figures died over the weekend. Leo Costa, Georgia¹s first great placekicker, died Sunday while Clisby Clarke, author of the song ³Bulldog Bite,² passed away Saturday
Costa lettered for the Bulldogs in 1940-42, scoring at least one
point in every game in which he played including Georgia¹s 9-0 victory over UCLA in the Jan. 1, 1943 Rose Bowl. An Athens native, Costa was instructed by kicking coach J. B. Whitworth to reach down and pick up an imaginary silver dollar to keep him from looking up on his kicks. Costa and Charley Trippi, MVP of the Rose Bowl, were the sole survivors of that Rose Bowl team.
Clarke, of Highlands, N.C., was an advertising executive with
McCann-Erickson in 1980. He wrote the song that became one of the fan highlights of the National Championship season, "Bulldog Bite."
His popular record sold in the thousands and was a fan favorite at
tailgate sites on Fall Saturdays. It became the theme song of the 1980 National Championship season.
He was a retired executive vice president and general manager of
McCann Erickson and chairman of Fitzgerald+CO in Atlanta.