In today's health matters, can organic soap change the world? Two recent college grads think so.

Juwon Melvin and Aaron Madonna decided to found an organic soap business. Melvin traveled to Nicaragua some six months ago. And what he saw altered the course of his life.

He couldn't believe how many kids didn't go to school because they had to walk miles everyday to go get water for their families.

That prompted these two entrepreneurs to start brainstorming and they started their company. These childhood friends turned soap experts say 90 percent of their profits will go to fund clean water projects in the developing world.