WCTV sits down with Seminole Boosters CEO Michael Alford - Pt. 3

Updated: May. 27, 2021 at 9:55 AM EDT
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TALLAHASSEE, Fla. (WCTV) - The COVID-19 pandemic has wreaked havoc on how many people spend their money, but how exactly has that affected collegiate athletics organizations, like Seminole Boosters?

Recently, WCTV was able to sit down with first-year Seminole Booster CEO Michael Alford and hear his vision for the future of the Seminoles.

Last month, Florida State University unveiled these plans for a new football-only operations facility next door to Doak Campbell Stadium, but why was this needed and how did FSU settle on a plan?

WCTV Sports Director Ryan Kelly picked the brain of Alford in part three of their conversation.

You can watch part three of Alford’s sit down with WCTV above. A transcript from their conversation can be seen below.

Ryan Kelly: A couple of weeks ago, probably about a month ago now, you unveiled the new plans for a football-only facility. Obviously, there were plans with the original Unconquered Campaign a few years ago, going back to the drawing board, changing a bit with Coach Norvell. How involved were you with that process with working with the coaching staff, finding what would work best for Mike Norvell and his program, and what does that process look like before you were able to unveil what the hopes and dreams are?

Michael Alford: That’s one of the things when I first got here was to look at facilities. I’ll never forget sitting in Vice President Coburn’s office one of my first days and getting a little tour, and walking through the facilities, and saying, ‘we’ve got some work to do,’ knowing what’s out there, having been at other institutions and in the professional ranks knowing what other schools have to offer. President Thrasher and our faculty have done an unbelievable job, we’re a Top 20 academic school, so that helps recruiting, that checks that box.

You come here, you’re gonna get a meaningful degree, you’re going to be surrounded by great faculty. You look at the two, the city of Tallahassee, what does that have to offer to a recruit coming in? You look at our tradition, we check that box in all of our sports, not just football. We’re talking basketball, soccer, baseball, everything we have to offer. The tradition of our sports is so rich, so what do we need to address?

We need to address the facility aspect, so sitting down with Coach Norvell and I brought in CLS, we did a feasibility market study and bringing in populous one of the top sports architecture firms in the country, what do we need to do to improve? We sit down, put some concepts in front of Coach Norvell, and looked at the football-only facility and where can it be? We could talk for hours on that, but not to get too deep of a dive, but we found the best solution that fits us and this facility’s going to be state-of-the-art, among the best in the country when it’s finished.

That’s what we want to do, we want to build things that stand the test of time, set the trends and last 20-30 years. But that football facility, yes, it’s a football facility, but what that’s gonna allow us to do is renovate. And look at things in Moore [Athletic Center], we’re doing a renovation right now in the weight room, not the sexiest thing out there renovating a weight room, but the impact that will have on the 550 student-athletes that they get preferred times, they get different opportunities to schedule classes around their workout times now because there’s more availability. It’s really going to make a difference in all our sports.

See more of Ryan’s sitdown with Alford all week long on Eyewitness News at 11.


‘It’s one of the most powerful brands in sports’: WCTV sits down with Seminole Boosters CEO Michael Alford - Pt. 1

‘Our fan base has really stepped up’: WCTV sits down with Seminole Boosters CEO Michael Alford - Pt. 2

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