Easter 2019: It's an $18 billion holiday

Americans are expected to spend more than $18 billion for the holiday, on everything from candy and clothing to gifts, flowers and food.
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By: Gray News
April 20, 2019

TALLAHASSEE, Fla. (Gray News) - Americans love a good holiday. Easter is no exception.

The National Retail Foundation says 79 percent of U.S. adults plan on celebrating Easter this year. To do that, they'll be opening their pocketbooks.

Americans are expected to drop more than $18 billion for the holiday. They'll spend it on everything from candy and clothing to gifts, flowers and food, according to Prosper Insights and Analytics, which conducted the survey for NRF.

That averages out to $151.25 per person.

Here's the breakdown:

-- Food - $5.74 billion
-- Clothing - $3.27 billion
-- Gifts - $2.87 billion
-- Candy - $2.49 billion
-- Flowers - $1.29 billion
-- Decorations - $1 billion
-- Greeting cards - $780 million

Here's how the rest of the holiday shakes out, according to the study.

About half of us plan to attend church on Easter. About a third of us will hold Easter egg hunts. Just over half of Americans plan to cook a meal for the holiday, while 16 percent are opting for restaurants.

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