Student athletes in Florida to get paid for their likeness

Published: Jun. 12, 2020 at 12:45 PM EDT
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By: WCTV Eyewitness News

June 12, 2020

CORAL GABLES, Fla. (WCTV) — Student athletes in Florida will be able to get paid for their own image in 2021.

Governor Ron DeSantis announced Friday that he signed legislation allowing student athletes to receive compensation if their likeness is used in commercial products.

DeSantis made it clear that students will not be paid for playing the sport, but will be able to receive payments for things like advertising and merchandise. He also emphasized scholarships and financial aid will be unaffected by this decision.

“This is common sense policy that is long overdue and I’m proud that Florida has been a driving force behind the conversation for fairness in college athletics,” DeSantis said.

The governor said he wants to make Florida a leader in the push to allow student athletes to receive compensation. California passed a similar law in September 2019.

The Florida law will take effect in July 2021.

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