By: Julie Montanaro | WCTV Eyeweitness News
April 25, 2018
TALLAHASSEE, Fla. (WCTV) -- Second Harvest kicked off the Tallahassee Food Challenge Wednesday morning.
Businesses are chipping in on a media blitz that's designed to help fill the warehouse shelves with food this summer.
They're hoping to top a million media impressions and shine a brighter spotlight on hunger in our community.
"We can talk about economic development, growth management, traffic lights, even crime and they all pale when we look into the face of a hungry child," said campaign coordinator and ALCOM CEO Brien Sorne. "So many times we are focused on so many other problems, but this is the problem of our time. It's a problem we can solve."
Summer is particularly challenging because food donations lag and children can't count on free meals at school.
The Tallahassee Food Challenge encourages businesses and individuals to consider donating $10 a month to help.