Captain Citrus, Face of Florida OJ, Gets a Makeover

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News Release: Associated Press
September 16, 2014

TAMPA, Fla. (AP) -- Captain Citrus, the mascot of the Florida Department of Citrus, is getting a makeover.

Captain Citrus was born in 2011 as a big, fat talking orange wearing a green cape. Now he's being transformed into a buff Marvel Comics superhero who will fight evil alongside the likes of Captain America.

The idea is to promote the benefits of orange juice as consumers increasingly turn to other beverage choices.

The department worked with Marvel Comics to redesign the mascot.

The new and muscular Captain Citrus will appear with Marvel's popular Avengers characters in a series of custom comic books, some of which will be distributed to kids in schools.

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